Subject Eye Presents: Rosemary Wettenhall
When you walk into Madame Matovu, Rosemary Wettenhall’s well-curated
vintage clothing shop on West 10th in the Village, you can instantly
see why the shop is on the radar of so many celebrities and fashionable women.
You feel like you’ve entered a magic treasure chest. The reason the shop is so
special is that Rosemary chooses every item – and doesn’t sell anything she
doesn’t personally adore. The vintage merchandise is well edited and very well
cared for, and there is also a small collection of designer clothing produced
under her own eponymous label.
Rosemary’s in-depth
knowledge of distinct eras in fashion is evident, as is her familiarity with a
wide range of clothing manufacturing techniques, and she is quite conversant
with how the pieces can or should be worn. Along with the beautiful clothes
there is a wonderful selection of accessories and artwork. She is a firm
believer in mixing styles and eras to create your own special fashion alchemy,
which makes her perfect for Subject Eye.
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Rosemary Wettenhall's style and her welcoming smile. |
What were you thinking?
I’m thinking Life!
List of the items you
are wearing in your photo?
Dress: a Comme des Garcons
black slip dress with a blue and pale pink colored ribbon 1950s lace vintage
dress over it.
Scarf: rose print silk
organza scarf from the 1950s.
Sweater: cerulean blue Marc Jacobs
lace ruffle cardigan.
Belt: vintage 1970s black
motorcycle belt.
Favorite music played
while getting dressed?
In general, I like classical
and jazz music. I love Billie Holiday and Louis Armstrong. These days I find myself listening to a lot of R&B, like John Legend and Beyonce.
Of course I love Motown. But you can really lose yourself listening to Edith Piaf and Serge Gainsbourg.
Your inspirations: icons,
fictional characters, shapes or eras?
I’m inspired by everyday
people. There’s always someone on the street who looks amazing.
Shopping tactics:
Right now, I’m in love with
drug stores and hardware stores. I love their organization. It’s like a science.
I love to lose myself at Rite-Aid. Where does all that stuff come from? Being
in these types of stores balances out what I do. My newest love is the Farmers’
Market. I love talking to the farmers about hybrid produce and the work they do
to grow food.
Avoidance tactics:
I avoid anything aggressive,
whether it is people or clothing. For me, it has no meaning or place in my
life. I also avoid the attitude of entitlement. Again, I love the people of the
streets. Ever notice how entitlement and aggression goes hand in hand? Then it
breeds ignorance.
Do you rock, shock or
think about matching socks?
I love being individual. I
hate being placed in a category.
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An array of beautiful scarves. |
How do you keep or lose
your figure?
I’m just disciplined with
what I eat and what I do. I believe in discipline in life, period. But I make
sure to have fun at the end of the day.
Do you think you're
sexy?
Of course! I think that
being sexy is what you feel at the moment and what you project. I believe in
subtle femininity.
What do you collect?
I collect skirts. If you
open my closet, you would see more skirts, and I adore pleated skirts most of
all. The perfect pleated skirt can be very hard to find. Christian Dior made my favorite box-pleated skirt. I
also collect vintage bracelets, particularly Victorian pink gold. Well, I love
almost anything that is shiny. I also love portraits and photos of women from
any era. And last but not least, anything with roses on it.
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Fresh roses in a Rococo vase and a portrait Marilyn. |
Most desired item-if
anything?
People getting along. I want
people to get along and communicate better. I want people to stop being greedy
because it creates hate. Greed separates people. I want people to not be so
obsessed with material things.
Are you designer label
happy?
No, that’s not me, just
fashion labels. I have to love it, and what I choose must be something that I
will want to keep with me forever.
If you could be
reincarnated as a piece of clothing, what would you be?
I would want to be
reincarnated as a rose bush. I would want to be any type of rose bush because
it is the perfect thing of beauty, with a mix of hard and soft.
Is your skin in? (What
is your skin care regimen, if any?)
I use a basic shea butter
with no additives that I get at Bigelow Chemists.
A night to remember or
forget regarding your clothing?
On one of my favorite nights
I wore an Alexander McQueen shift dress that he
himself signed. On another night to remember, I wore a Christian Lacroix
couture skirt from the collection inspired by Frida Kahlo. But any day can be
great when you are wearing clothes you love. I love wearing Comme des Garcons
and of course, Yohji Yamamoto. Miuccia Prada is
my favorite of today. The way she uses fabrics is so wonderful. And she can cut
a great skirt! I completely appreciate the cultural references used in the
prints of Dries Van Noten. The clothing is so
sophisticated.
Any advice for future
generations:
Be true to yourself.
Past, current or future
projects?
In the end I’m fascinated by
beauty. I’ve always loved beautiful things and having them around me. I also sell
art in Madame Matovu, so I would love to expand it into a lifestyle shop.
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Behold, a treasure trove! |
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A Henry Clarke poster and some sparkle. |
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Rosemary's eye catching window display. |
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A painting of Madame Matovu presides over all. |
Photos by Erika Belle