The Flavor Revolution of ‘Anarchy in a
Jar’
My passion for Anarchy in a Jar started innocently, with a small jar
of blueberry jam that was given as a gift. While I love blueberries, I am not usually
a fan of blueberry things. Now though, I can happily admit that Anarchy in a
Jar has altered my view. The jam was a perfect combination of berries spiced
with anise seed and juniper, but there was also a surprising addition of rum. This
jam found its way on top of something every day until it was gone. It was so
delicious that I wanted to try all that Anarchy in a Jar had to offer (I’ve
tried many and they all were equally distinctive and ambrosial).
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| The utterly scrumptious 3's Company Triple Berry Jam. |
Anarchy in a Jar was created
by Laena McCarthy a few years ago. She started with a small production of jams,
marmalades and chutneys, but the demand for Anarchy in a Jar grew rapidly and has
expanded beyond the borders of Laena’s Brooklyn environ. I sat down with Laena
at Smorgasburg to find out more about the
genesis of her delectable concoctions and what new and imaginative flavors
she’s been cooking up:
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| The savor master Laena McCarthy of Anarchy in a Jar. |
When did you start your company?
I started Anarchy in a Jar
in 2009.
Did your formation of Anarchy in a Jar happen at
the same time that your beau, Ben Flanner, was starting the urban rooftop
organic garden The Brooklyn Grange?
How do you source your ingredients?
I source my ingredients
wherever I can find good, delicious elements. I use responsible farms. I’m
inspired by talking to people. I usually start with a seasonal fruit, like 600
pounds of organic blueberries. I found the most delicious berries grown by a
handsome farmer from Maine (it didn’t hurt that he was handsome). Sometimes GrowNYC is a great source of ingredients. I can suggest
it and they can find it. They are a wonderful resource.
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| A Lime and Pandan Marmalade & the spicy Hot Fireman's Pear Jam w/Chipolte & Cinnamon. |
I adore your logo design and jar! Who came up
with the design?
I did. I just played around
with types of fonts, shapes etc. I knew the type of jar and label I wanted, so
I created it.
Are there canners in your family?
I first learned canning from
my Mother. I used to help her can and prepare preserves when I was young. It’s
been fun helping her as an adult too.
I find your flavor combinations absolutely
dreamy. Do you find yourself dreaming about jam and chutney recipes?
Oh yes!
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| This disappears all too rapidly at my place: Grapefruit and Smoked Salt Marmalade. |
A mutual friend gave me a jar of your spinach
pesto. It was the best pesto I’ve ever had, and I make a very good pesto. Would
you mind telling me the secret of your pesto?
It had very little spinach
in it. It was a ramp pesto. I first had ramps in Italy. I’ve always loved the
flavor of ramps so I thought I’d create my own pesto using them.
Your jam and jelly flavors are so inventive. How
have you been inspired by your travels?
I have done a lot of
traveling and I’ve lived in various parts of the world. I lived for a year in
Antarctica. I do love meeting people and cooking with them. A great way to get
to know a place is to experience the food. I also have friends who are
bartenders and they are very helpful with flavor ideas. One of my favorites is
the Clover Club Bar in Carroll Gardens.
I’m such a savory girl, but I’m so in love with
your jellies and jams. I have a feeling you are a savory girl too. What
attracted you to produce such sweet delicious things?
I eat more savories, but I
do love both sweet and savory. I think I eat more savory things. I love the
perfect combination of sweet, salty and savory.
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| I can't wait to cook w/this one: Sugar Plum Fairy Jam with Shiso and Ice Wine. |
You can find stockists, workshop info and Laena
McCarthy’s book aptly titled Jam On: The
Craft of Canning Fruit on the ever evolving Anarchy in a Jar website.